Using the airwaves to fill the sails of the Lungs&You brand.

The Idea

For people suffering from common symptoms like shortness of breath, a dry cough or fatigue, it’s easy for these issues to be mistaken for many common conditions and remain unresolved. Our goal was to break this frustrating cycle of false starts and dead ends with an engaging, educational campaign focused on symptoms on a macro scale. The key to this was in shifting perspectives to view symptoms as a whole and increase awareness that the problem may be a more serious interstitial lung disease diagnosis.

We created Lungs&You as a multi-platform campaign. In this ecosystem, our TV spot drives awareness with our audience and assure them of support throughout their entire diagnosis process. The website serves as an additional educational resource with more detailed information and resources to finally end the cycle of misdiagnosis and renewed promise: Lungs&You is here to help you find a path forward.

Final animation developed with the help of Cream Studios.