Creative Direction/Art Direction/Brand Development/Identity Design
Defining a new brand
through a modern lens.
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The Client
Scientists and engineers tackle the world's major challenges, from climate change to cybercrime. In moments of crisis and opportunity, how can we identify the best and brightest minds?
Zeki answers this question — build a company that fast-tracks global innovation by creating a more diverse pipeline for discovering scientific talent. The company aims to accelerate vital scientific work by proactively identifying emerging talent and connecting them to resources and support networks globally.
Video case study of the Zeki branding work. Best viewed in HD.
The Strategy
Zeki aimed to launch its innovative startup with a brand that highlights diversity, collaboration, and scientific progress while also conveying trustworthiness and innovation to potential investors, industries, government entities, and the scientific community it aimed to engage.
I guided stakeholders and my team through a comprehensive strategic branding process, leading workshops that meticulously examined the company's objectives, core values, target audience, and persona, culminating in a fully defined brand identity.
The Results
We unveiled Zeki's new brand to investors and the industry, spotlighting their human-centric approach to scientific innovation, underscored by collaboration, discovery, and progress.
This initiative showcased their groundbreaking proof of concept, leading to a collaborative partnership with the UK Department for Science, Innovation, and Technology in September 2022, and ultimately securing seed funding in May 2023.
100+
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rough logo sketches
20+
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patterns created for the brand
THREE
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timezones covered to build the Zeki brand
SINGLE
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old-fashioned spirograph purchased
TEAM
Creative Director: Nathan Gomez
Design Lead: Glen Swart
Animation Lead: Bebhinne Jennings
Strategy: Lisa Filgas and Isabelle Gomis