Creative and Art Direction/Digital/Branding/Motion/360 Campaign
New audiences, more robust content, and very high expectations for the Lungs&You website redesign.
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The Idea
The Lungs&You website we created as part of our campaign has long been an educational resource for those suffering from a serious lung condition known as IPF. More recently however, we’ve been expanding the site to include knowledge and resources for the interstitial lung disease (ILD) audience which IPF is a subset of.
The opportunity was to not only expand the content, but also take stock of what was successful in the previous iteration of the site. Additionally, it gave us a chance to reimagine how we could present the information in new and engaging ways. That, mixed with refreshing the brand to meet the news of a wider and more diverse audience, was a very tall order to fill, but the new Lungs&You site and brand is primed to meet our audiences’ needs at any step of the journey they might be in.
Launched April 2021 - visit the website
TEAM
Agency: Wunderman Thompson
Associate Creative Director: Nathan Gomez
Design Lead: Dwayne Rodriguez
Copywriter: Lori Moore
UX Lead: Tyler Sullivan
Strategy: Khushboo Choksi